The 1960s were a time of significant cultural and societal change and this was also reflected in the world of beauty and fashion The makeup trends of the 60s were characterized by bold and dramatic looks with a focus on enhancing the eyes and lips Women of this era embraced vibrant colors and experimented with new techniques to create their signature looks
Table of Contents
Table of Contents
The Beauty Trends of the 60s
The 1960s were a time of significant cultural and societal change, and this was also reflected in the world of beauty and fashion. The makeup trends of the 60s were characterized by bold and dramatic looks, with a focus on enhancing the eyes and lips. Women of this era embraced vibrant colors and experimented with new techniques to create their signature looks.
Mary Quant: Pioneering the Mod Look
One of the most influential makeup brands of the 60s was Mary Quant. This British brand was at the forefront of the mod movement, which emphasized a youthful and edgy aesthetic. Mary Quant's products were known for their vibrant colors and innovative packaging, making them a favorite among young women who wanted to stand out from the crowd.
Revlon: Bringing Glamour to the Masses
Revlon was another popular makeup brand in the 60s, known for its high-quality products and glamorous image. The brand offered a wide range of beauty products, including lipsticks, eyeshadows, and foundations, catering to women of all skin tones. Revlon's advertisements featuring glamorous models and celebrities helped establish the brand as a symbol of sophistication and elegance.
Max Factor: The Hollywood Connection
Max Factor, a well-established brand in the 60s, had a strong connection with the world of Hollywood. The brand was known for its professional-quality products that were favored by makeup artists and celebrities alike. Max Factor's products were designed to create flawless complexions and enhance natural beauty, making it a go-to brand for women who wanted to achieve a glamorous look.
Maybelline: Iconic Eye Makeup
Maybelline, a brand that is still popular today, was also a top choice for women in the 60s. The brand was renowned for its eye makeup products, especially its iconic mascara. Maybelline's mascara was known for its ability to create long, voluminous lashes, helping women achieve the trendy doe-eyed look that was popular at the time.
Coty: Classic and Timeless
Coty, a brand with a long history in the beauty industry, was favored by women who preferred a more classic and timeless look. Coty offered a range of products, including powders, lipsticks, and fragrances, that exuded elegance and sophistication. The brand's products were often packaged in luxurious and ornate containers, adding to their appeal.
Estée Lauder: Luxury Beauty
Estée Lauder, a brand synonymous with luxury, was also highly sought after in the 60s. The brand's products were known for their high-quality ingredients and innovative formulas. Estée Lauder offered a wide range of makeup products, skincare, and fragrances, catering to women who wanted to indulge in a luxurious beauty experience.
Rimmel: Affordable and Trendy
Rimmel, a brand that originated in London, was a popular choice for women who wanted affordable yet trendy makeup options. Rimmel's products were known for their vibrant colors and playful packaging, making them a hit among young women who wanted to experiment with different looks without breaking the bank.
Yardley: Romantic and Feminine
Yardley, known for its romantic and feminine image, was a go-to brand for women who wanted to achieve a soft and ethereal look. The brand offered a range of products, including powders, lipsticks, and fragrances, that exuded a delicate and elegant charm. Yardley's floral scents and pastel-colored packaging appealed to women who embraced a more feminine and romantic aesthetic.
Elizabeth Arden: Timeless Elegance
Elizabeth Arden, a brand that has stood the test of time, was also popular in the 60s. The brand's products were known for their timeless elegance and sophistication. Elizabeth Arden's skincare and makeup products were favored by women who wanted to achieve a polished and refined look, making it a staple in many beauty routines.
Conclusion: The Beauty Legacy of the 60s
The 60s were a transformative time for the beauty industry, with makeup brands offering a wide range of products to cater to the evolving beauty trends. From the bold and vibrant looks of Mary Quant to the timeless elegance of Elizabeth Arden, these makeup brands left a lasting legacy and continue to inspire beauty trends today.
